Robert Sawatzky
Jun 23, 2019

Innovation Jury President: “Asia has the possibility to be stronger”

CANNES IN SHORTS: Bill Yom says while Asia only picked up a bronze, the region has all the elements needed to do better

CANNES IN SHORTS: Bill Yom says while Asia only picked up a bronze, the region has all the elements needed to do better

Only one Lion was handed out to Asia in the Innovation category, a Bronze to 'This is a Tree' by TBWASantiago Mangada Puno Philippines for Boysen Knox-out Paints.  Yet in the above video, jury president Bill Yom says that’s okay. Regional markets continue to be technology leaders, the Cheil Worldwide global creative director says, but need to develop further and “fight for their ideas” to succeed in future.

Judging work from around the...

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