Robert Sawatzky
Jun 23, 2019

Innovation Jury President: “Asia has the possibility to be stronger”

CANNES IN SHORTS: Bill Yom says while Asia only picked up a bronze, the region has all the elements needed to do better

Only one Lion was handed out to Asia in the Innovation category, a Bronze to 'This is a Tree' by TBWA\Santiago Mangada Puno Philippines for Boysen Knox-out Paints.  Yet in the above video, jury president Bill Yom says that’s okay. Regional markets continue to be technology leaders, the Cheil Worldwide global creative director says, but need to develop further and “fight for their ideas” to succeed in future.

Judging work from around the world without a clear definition of innovation was a lot of pressure, says Bill Yom. But as a German now living in Korea, has a unique perspective on highly innovative cultures. 

Moreover, Yom credits being blessed with a diverse jury from not just agencies but also startups and technical experts who collectively helped determine just how innovative each entry was.

The impact of innovation was also important, Yom says. “Brands realise that innovation is not just about coming up with new technology,” he told Campaign. “It’s about taking responsibility, thinking what can we do for people.” Winning works had a strong theme of helping to create a more inclusive and sustainable world.

Related Articles

Just Published

6 hours ago

Colgate turns on smile-power campaign in Malaysia

Campaign by Ogilvy Malaysia and Red Fuse features an activist, an artist and an up-and-coming rapper as it asks Malaysia to 'Smile strong together'.

7 hours ago

Unilever, Mindshare and Goal tout 'world's smartest ...

Football website Goal will deliver more than 500 pieces of content based on real-time win probabilities provided by Stats Perform's Opta technology in a campaign for Clear for Men shampoo in Indonesia.

7 hours ago

Average spend by Singles Day shoppers could slow: Bain

Even as shoppers in China's lower-tier cities increase their spending, brands face the prospect of slimmer average billing from consumers there, compared to their metro counterparts.