Only one Lion was handed out to Asia in the Innovation category, a Bronze to 'This is a Tree' by TBWASantiago Mangada Puno Philippines for Boysen Knox-out Paints. Yet in the above video, jury president Bill Yom says that’s okay. Regional markets continue to be technology leaders, the Cheil Worldwide global creative director says, but need to develop further and “fight for their ideas” to succeed in future.
Judging work from around the...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events