Meet Max: a stress ball with a face and feelings and tragically now out of a job. Before you blame AI for the financial instability, the real culprit is his human, David, who went and bought Income’s Gro Cash Plus plan—a capital-guaranteed savings product that’s left him so stress-free he no longer needs to squeeze Max into oblivion. Now Max is spiralling, unemployed, and dangerously close to an incident involving office furniture.
BBH’s Nico Tangara calls it “100% real footage,” and while Ad Nut suspects some exaggeration, there’s a sad little truth at the core of it. When your whole purpose in life is to absorb someone else’s stress and suddenly that stress disappears... what do you do with yourself?
And if Ad Nut is being liberal with praise, Max has range. He’s odd and memeable and has lunchbox potential. Maybe even a spot in the Ad Nut Hall of Fame (still reviewing applications, Max, no promises and rage isn’t a personality).
For now, it’s oddly poetic: in a world desperate to be “authentic,” it’s a foamy ball with anger issues that feels the most real.
 Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'. |
