Ad Nut
Apr 8, 2019

Hyundai's twerking brush-creatures get electrified

Campaign by Innocean Australia transplants characters from two years ago into a new, Tron-like environment for an all-electric SUV.

Campaign by Innocean Australia transplants characters from two years ago into a new, Tron-like environment for an all-electric SUV.

Innocean Australia has brought back three dancing car-wash brushes for a campaign promoting the all-electric Kona model.

This time the 'mopsters', who originally appeared in 2017 see below, cavort in a digital environment reminiscent of the Tron films, befitting the new model's electronic nature.

Ad Nut salutes the craft here. The spot, directed by Sweetshop’s Alexander Brown, uses in-camera effects and projection mapping to make it appear the car is whoosing...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Apple poaches Publicis Groupe creative chief Nick Law
Premium
2 hours ago

Apple poaches Publicis Groupe creative chief Nick Law

Law joined French holding company in April 2018 after 17 years at Interpublic's R/GA.

Premium
S4 Capital says Publicis’ Epsilon deal 'risky'
Premium
6 hours ago

S4 Capital says Publicis’ Epsilon deal 'risky'

S4 Capital chief executive questions Publicis Groupe’s $4.4 billion acquisition of business that “might not exist in a few months”.

Premium
GPJ opens office in Auckland
Premium
8 hours ago

GPJ opens office in Auckland

The experiential agency has appointed a native Kiwi, Tomaz Kljakovic, as NZ country manager.