Apr 5, 2020

Facebook "Never lost" by Droga5 New York

Facebook's emotive short film celebrates all the ways we're staying connected during the Covid-19 crisis.

"Never lost" sources real stories and content from people around the world and is voiced by British poet Kate Tempest, reciting her 2019 song People’s Faces. It ends with a call to all those who need or can give help during the crisis, using the new community tool

Facebook made the film to "honor the solidarity and resilience of so many people coming together during this time. Thank you to everyone doing your part," Mark Zuckerberg said. The work was written by Josh Dimarcantonio and Stacy-Ann Ellis and art directed by Paul Oberlin and Oscar Gierup at Droga5 New York. 


Agency: Droga5 New York
Creative chairman: David Droga
Global chief creative officer: Neil Heymann
Co-chief creative officers: Felix Richter, Tim Gordon
Global head of art: Alexander Nowak
Managing director: Dan Gonda
Creative directors: Jono Tomes, Thom Glover, Marybeth Ledesma
Art directors: Paul Oberlin Oscar  
Copywriters: Josh Dimarcantonio, Stacy-Ann Ellis
Design director: Maria Wan
Senior designer: Eli Hochberg
Motion graphics designer: Michael Gaynor
Chief creation officer: Sally-Ann Dale
Director of film production: Jesse Brihn
Executive producer, film: Mike Hasinoff
Producer, film: Carlos Valvidia
Associate producer, film: Robert Matuluko
Senior music supervisor: Mike Ladman
Director of business affairs: Dan Simonetti
Senior business manager: Paul Van Dorpe
Celebrity talent relations lead: Whitney Vose
Traffic manager: Wendy Kaplan
Talent manager: Sunny Valencia
Graphics studio manager: Nereida Valles
Global chief strategy officer: Jonny Bauer
Head of strategy: Harry Roman-Torres
Group strategy director: Dan Ng
Strategy director: Cathy Song
Senior strategist: Graham Jones
Group communications strategy director: Yan Wang
Communications strategy director: Patrick Fahey
Senior communications strategist: Christin Wiegand
Group data strategy director: Wendy Kong
Senior data strategist: Daria Koren
Senior project manager: Simon Jolly
Group account director: Susan Pratchett
Account director: Gabrielle Barbuto
Account supervisor: Chelsea Elliott
Account managers: Roxanne AlbertsCole Habersham

Client: Facebook
CMO: Antonio Lucio
Vice president, corporate brand marketing: Kate Rouch
Director, brand strategy: Andrew Stirk
Group creative director: Thomas Markham
Creative director: Zach Stubenvoll
Motion designer: Jerod Wanner
Director, brand programs: Mayumi Matsuno
Global director of brand marketing: Jasmine Summerset-Karcie
Marketing program manager: Kaitlin Giannetti
Marketing managers: Gregory PaigeKatie Secrest
Brand strategist: Josh Cleveland
Marketing insights director: Rick Malins
Marketing research manager: Jenn Dahm
Marketing researchers: Amy HuangLia Breunig
Director, communications planning: Radhika Narang
Communication planning manager: Dani Nichols
Brand communications lead: Lisa Stratton
Executive producers: Julian Katz, Maresa Wickham
Business affairs managers: Lauren JudelsonKirsten Housel
Editorial: Second Child
Managing director: Scott Chinn
Editor: Nina Sacharow-Taylor:
Assistant editors: Emily Brennan, Jeff Leiser, Phil Serzo
Senior post producer: Sari Resnick
Post production:  Blacksmith
Colorist: Mikey Pehanich
VFX 2D lead: Iwan Zwarts
Executive producer: Charlotte Arnold
VFX senior producer: Bindy St. Leger
Compositors: Ben Kwok, Robert Bruce, Jacob Slutsky, Daniel Morris, Yebin Ahn
Poetic song: People's Faces
Artist: Kate Tempest
Sound: Wave
Sound designer & mixer: Aaron Reynolds
Executive producer: Vicky Ferraro

Campaign UK

Related Articles

Just Published

12 hours ago

Creative Minds: Why Ng Mei Mei’s perfect day is a ...

Get to know the creative group head at Iris Singapore who started a cookie business during the pandemic that forced her to go without sleep for 50 hours.

1 day ago

Agency of the Year 2022

See the full list of winners for markets including APAC, Southeast Asia, ANZ, South Asia, and Japan/Korea.