The campaign consists of two television commercial ‘Shades’ and ‘Ice tub’, outdoor displays and online advertisements. eBay India is proposing a one-stop shopping experience and the deals it offers are too ‘hot’ for anyone to endure.
Raghani has created two visually stimulating commercials with beautiful yet dark female characters. Dressed in luxurious fashion and accessories, these women find ways to cool themselves off before going on a heated shopping spree on the eBay website.
“We would like to reinforce online shopping as a delightful experience and establish eBay India as the best place for great variety and super, safe deals,” said Muralikrishnan B, director of marketing and product management at eBay India.
Consumers can save up to 70 per cent on the site.
Credits:
Project Scorching Hot Deals
Client eBay India
Production company Old School Films
Director Piyush Raghani
Exposure Television, outdoor, online
