Rhandell Rubio
Sep 15, 2011

Abbott challenges Hong Kong parents to reprioritise kids' brain development

HONG KONG - Healthcare giant Abbott has rolled out a new TVC that calls out to Hong Kong parents to reprioritise their children's brain development needs over intestinal health, in collaboration with DDB Hong Kong.

HONG KONG - Healthcare giant Abbott has rolled out a new TVC that calls out to Hong Kong parents to reprioritise their children's brain development needs over intestinal health, in collaboration with DDB Hong Kong.

In the 30-second spot for the infant formula Eye Q, a little boy is with his parents at an interview with his principal teacher. When the principal asks the boy what particular activity he is good at, he replies poo poo. Then when asked what a colour card reminds him of, he again answers poo poo. 

DDB explains the idea behind this is that it illustrates the unhealthy obsession with intestinal health...

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