sweaty betty

Sweaty Betty kicks off campaign focused on leg
May 1, 2025
Eszter Gurbicz

Sweaty Betty kicks off campaign focused on leg

'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

1 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

GroupM restructures across Asia, Indonesia leadership impacted

2 GroupM restructures across Asia, Indonesia leadership impacted

Creative agency shake-up at WPP: Grey to move into Ogilvy Group

3 Creative agency shake-up at WPP: Grey to move into Ogilvy Group

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

4 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Labubu, the art toy craze and why grown-ups can’t get enough

5 Labubu, the art toy craze and why grown-ups can’t get enough

Ogilvy unifies social media offering in 16 APAC markets

6 Ogilvy unifies social media offering in 16 APAC markets

GroupM to merge agency brands into single P&L

7 GroupM to merge agency brands into single P&L

Lululemon hands media account to GroupM in key Asian markets

8 Lululemon hands media account to GroupM in key Asian markets

Omnicom set targets to cut staff costs by 10%

9 Omnicom set targets to cut staff costs by 10%

Why has GroupM lost its way for so long? The buck stops with WPP

10 Why has GroupM lost its way for so long? The buck stops with WPP