sonic

Nov 27, 2023

Gen Z does not care if your brand is popular

Why branded sonic is more effective than licensed music.

Feb 24, 2022

Will 2022 be the year of the 'sonic boom'?

Ten predictions for the sonic branding and marketing industry in 2022.

May 4, 2021

Anatomy of a sonic logo

Ba Da Ba Ba Ba, I’m Lovin It.

Jun 11, 2015

Sonic identity: Come on feel the noise

Hollie Jones of Kiosk explains why brands need to craft an aural identity to win in the experience economy.

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