SHANGHAI - Starbucks China seems to have dialled down its social-media marketing recently, leading incumbent agency JWT to resign from the business last month in favour of other clients "willing to invest in more interesting digital work", according to industry sources.
MAINLAND CHINA - China's social-media robot has been growing heads, arms and legs for the past six years. Kantar's CIC has issued its latest graphic representation of that evolution, considered one of the authoritative references in the industry.
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