smiles
Jan 21, 2014
Challenger toothpaste brand contends with Colgate, Crest and Darlie in China
"Even if life gives you a hundred reasons to cry, you should find one reason to smile," according to a tear-jerker line from a micromovie by local toothpaste brand Zhonghua (中华牙膏), which is trying to score points with younger consumers in the oral-hygiene category.
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