Dec 10, 2013

CASE STUDY: How interactive video promoted Piaggio's premium scooter in Vietnam

Piaggio worked with Sofresh to create a digital campaign featuring an interactive online video to unveil the Vespa LXV in a competitive market.

Nov 14, 2013

CASE STUDY: How Piaggio cultivated image of 'originality' among Vietnamese youth

Piaggio, an Italian manufacturer of scooter, ran a digital campaign for its flagship motorbike, the Liberty Italia, aligning the product with Vietnamese young people's desire to stay true to themselves.