Malindo Air's Twitter account has surged in popularity of late with posts drawing expressions of affection and delight from its followers. Only problem? The airline's account has been hacked and the poster isn't from the brand.
SINGAPORE - Men’s skincare brand Lab Series has appointed Blugrapes as its social-media agency.
SYDNEY - LinkedIn has launched Sponsored Updates as a tool for brands to build relationships with users by promoting their business content.
SINGAPORE - The rebranding exercise launched by Singapore-based budget carrier Tiger Airways yesterday was a positive move but it is still too early to tell if the brand DNA will be changed into as what has been preached, industry experts said.
A side effect of the 'always-on' age is that even the best-intentioned campaigns and CSR efforts can be instantly hijacked, remixed, and then amplified in harshly critical ways. A recent example involving Coca-Cola presents some lessons.
SINGAPORE - Engineering and electronics company Bosch has appointed Blugrapes as its social media agency for Southeast Asia, covering Malaysia, Thailand, Vietnam, Indonesia and The Philippines.
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