ryan lim

Nov 5, 2013

Content on Twitter: Irrelevant/hilarious or formal/boring?

Malindo Air's Twitter account has surged in popularity of late with posts drawing expressions of affection and delight from its followers. Only problem? The airline's account has been hacked and the poster isn't from the brand.

Sep 24, 2013

Lab Series names Blugrapes as social-media agency

SINGAPORE - Men’s skincare brand Lab Series has appointed Blugrapes as its social-media agency.

Jul 24, 2013

LinkedIn to sell Sponsored Updates on CPM and CPC basis

SYDNEY - LinkedIn has launched Sponsored Updates as a tool for brands to build relationships with users by promoting their business content.

Jul 4, 2013

Tigerair must deliver on its promises: branding experts

SINGAPORE - The rebranding exercise launched by Singapore-based budget carrier Tiger Airways yesterday was a positive move but it is still too early to tell if the brand DNA will be changed into as what has been preached, industry experts said.

Mar 14, 2013

When social media attacks: Hijacking of brand messages and what to do about it

A side effect of the 'always-on' age is that even the best-intentioned campaigns and CSR efforts can be instantly hijacked, remixed, and then amplified in harshly critical ways. A recent example involving Coca-Cola presents some lessons.

Oct 29, 2012

Bosch appoints regional social media agency

SINGAPORE - Engineering and electronics company Bosch has appointed Blugrapes as its social media agency for Southeast Asia, covering Malaysia, Thailand, Vietnam, Indonesia and The Philippines.