HONG KONG - The collision of technology and marketing led to a lively discussion about subjects including consumer acceptance of data-driven targeting and the role of agencies during a webinar hosted earlier today by Campaign Asia-Pacific in association with the Economist.
SINGAPORE - Clients want agencies to take a proactive role to nudge and challenge them, while at the same time being able to deliver the work.
ASIA-PACIFIC - Group M's former regional head of search, Robbie Hills, who joined social media content distributor Rock You a mere six months ago, is said to have been made redundant from the company.
SINGAPORE - Rock You, the creator and distributor of social games, has formalised its agreement with Spiral Media to represent the brand in Singapore, Indonesia and Malaysia.
SINGAPORE - GroupM's former regional head of search, Robbie Hills (pictured), has resurfaced at social media content distributor RockYou, where he has been appointed general manager of Asia-Pacific.
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