pageant

CASE STUDY: How Watsons tapped women's innate desires to push own-brand products
Aug 13, 2012
Jenny Chan 陳詠欣

CASE STUDY: How Watsons tapped women's innate desires to push own-brand products

Watsons approached OMD China to drive awareness of its brand proposition “Live Beautifully” over a series of activities over seven months in 2011.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon layoffs impact APAC adtech and media leaders

1 Amazon layoffs impact APAC adtech and media leaders

James Hawkins steps down as PHD APAC CEO

2 James Hawkins steps down as PHD APAC CEO

Google delays cookie deprecation again: APAC adtech leaders respond

3 Google delays cookie deprecation again: APAC adtech leaders respond

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

4 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Pepsi unveils new logo and identity; colours 120 markets in electric blue

5 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

6 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Dentsu China's new CEO on transformation, talent, and looking beyond borders

7 Dentsu China's new CEO on transformation, talent, and looking beyond borders

Digital Media Awards 2024 winners revealed

8 Digital Media Awards 2024 winners revealed

Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

9 Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

AI won’t take your job or business. The people who learn and apply AI will

10 AI won’t take your job or business. The people who learn and apply AI will