open adstream

WPP buys 15% stake in AppNexus, injects Open Adstream
Sep 23, 2014
Emily Tan

WPP buys 15% stake in AppNexus, injects Open Adstream

GLOBAL - WPP has invested US$25 million in ad tech company AppNexus and contributed its ad server platform, Xaxis for Publishers (XFP), formerly Open Adstream.

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