Jul 7, 2014

Taipan campaign stars rebel with a cause: snowy mooncake

HONG KONG - In Taipan's 25-anniversary campaign, the mooncake brand has decided to stop creating friendly rifts between consumers who munch on traditional mooncakes and those who eat the snowskin variety.

Sep 16, 2011

CASE STUDY: Kee Wah combines social altruism with social media success

HONG KONG - Kee Wah's social altruism campaign for this year's mid-autumn's festival catapulted its Facebook fanbase, with freebies of the charitable kind.