mcdonalds china

McDonald’s China launches beef campaign amid 'pink slime' concerns
Feb 7, 2012
Jenny Chan 陳詠欣

McDonald’s China launches beef campaign amid 'pink slime' concerns

SHANGHAI - TBWA's new McDonald’s campaign touting 100% pure beef has been served in the middle of a controversy about ammonia-treated beef being used in the restaurant chain's burgers.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

APAC Power List 2024: The power players shaping the region's brand landscape

1 APAC Power List 2024: The power players shaping the region's brand landscape

Baidu PR head apologises after backlash sparked by controversial videos

2 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

3 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

Apple's 'Crush' ad elicits backlash from marketing and PR pros

4 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Baidu PR head departs company following controversial videos

5 Baidu PR head departs company following controversial videos

The changing face of political ad campaigns in India

6 The changing face of political ad campaigns in India

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

7 Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

Pepsi unveils new logo and identity; colours 120 markets in electric blue

8 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Why international airlines want a piece of Air India’s chatbot technology

9 Why international airlines want a piece of Air India’s chatbot technology

Move and win roundup: Week of May 6, 2024

10 Move and win roundup: Week of May 6, 2024