James Quinlan, director of social media with DDB Group Sydney, filed this report after the recent SXSW conference in Austin, Texas.
Back from SXSW, James Quinlan (@jayjayquinlan), social intelligence manager and senior strategic planner for DDB Sydney, explains why the advertising industry needs to attend the Texas event, which started as a music-industry gathering but is now so much more.
Photos from the 2012's SXSW (South by Southwest) interactive festival held from March 9 - 18 in Austin Texas. The images were shot by James Quinlan, social intelligence manager and senior strategic planner, DDB Sydney.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins