How brands can combat a recession through Singles Day
The managing director of Hylink on three takeaways for brands this 11/11 season.
How B2B marketers can be more proactive in 2023
The managing director at Hylink has four tips for B2B marketers who will undoubtedly face tough challenges next year.
Why streaming services should consider product placement
The managing director at Hylink makes a case for a more traditional tactic of product placement over ad-based marketing.
Mini Programs is Western brands' solution to China's lockdown
In China, this WeChat feature accounts for 25-40% of ecommerce brands’ transactions.
What does the metaverse have in store for the healthcare industry?
How the metaverse can make telehealth more dynamic and ultimately improve post-treatment ‘engagement’.
Metaverse insurance: Ushering in a new class of assets
In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the metaverse saga will be insurance, says Hylink's US managing director.
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