generation y

Sep 9, 2013

H&M and Coca Cola among those winning over Singapore’s Generation Y: Influential Brands

SINGAPORE – H&M, Coca Cola and Din Tai Fung are among some of the most recognisable brands to members of the so-called Generation Y (those aged between 18 and 28) in Singapore, according to a study from Influential Brands.

Oct 15, 2010

China's Gen Y ranks fourth globally for brand loyalty : Edelman

BEIJING – China is the fourth most loyal group of Millennials in the world, following closely to US, Italy and India, according to a latest Edelman report.