Jul 22, 2013

Creating a buzz through viral can be contagious

The digital-driven phenomenon has changed the way that ads get made, how agencies work and the type of talent that they hire.

Apr 23, 2013

Durex shows Australia, and the world, the future of foreplay

SYDNEY - Durex Australia has achieved a global earned-media coup with the launch of a new campaign encouraging Australians to ‘Durexperiment’ with Fundawear, a prototype set of underwear that allows couples to send touch over the internet.