Dec 11, 2013

Has the fun gone out of public relations?

What happened to wit, wisdom and fun?

Oct 17, 2012

Beetle's first campaign in China features 'senior rebels' trying to regain youth

BEIJING - For the China launch of the new version of its iconic vehicle the Beetle, Volkswagen Group Import China has dispatched a TV and print campaign with the strapline, ‘Fun. Don’t leave it too late’.