expo milano

Shanghai seizes chance to enhance 'soft power' with Expo Milano
Jun 18, 2015
Jenny Chan 陳詠欣

Shanghai seizes chance to enhance 'soft power' with Expo Milano

MILAN - The city of Shanghai has embarked on its global branding push at the Expo Milano 2015 with an elusive aim to enhance its global soft power.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AKQA brings in Nobuhiro Arai as its new Tokyo ECD

1 AKQA brings in Nobuhiro Arai as its new Tokyo ECD

Dyson China ends partnership with Mindshare, hands media duties to Publicis

2 Dyson China ends partnership with Mindshare, hands media duties to Publicis

Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

3 Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

Deloitte's Dorothy Peng on why she left adland for consultancy work

4 Deloitte's Dorothy Peng on why she left adland for consultancy work

Pepsi unveils new logo and identity; colours 120 markets in electric blue

5 Pepsi unveils new logo and identity; colours 120 markets in electric blue

2024 Event Marketing Awards winners revealed

6 2024 Event Marketing Awards winners revealed

Move and win roundup: Week of April 8, 2024

7 Move and win roundup: Week of April 8, 2024

‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

8 ‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

Dentsu China's new CEO on transformation, talent, and looking beyond borders

9 Dentsu China's new CEO on transformation, talent, and looking beyond borders

Forbes ‘mistakenly’ ran MFA site for years

10 Forbes ‘mistakenly’ ran MFA site for years