enhanced_campaigns
Mar 18, 2013
Benefits and concerns surrounding Google Enhanced Campaigns
Kristiina Mäkinen, regional director of business development for iProspect Asia-Pacific, discusses Google's latest update to AdWords.
Feb 21, 2013
What do Google’s 'Enhanced Campaigns' really enhance?
Google's announcement of 'Enhanced Campaigns' in Google AdWords has caused some consternation among agencies and brands who lament the removal of particular features they have successfully employed for segmentation, write Lucy Jacobsen, digital media director, Dentsu Möbius.
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