chinese super league

Jul 15, 2020

Why brands should tap into Asia’s growing football fanbase

Football appetite is surging regionally as a welcome distraction from COVID-19, giving brands the chance to align with this hugely positive social currency.

Feb 22, 2010

Chinese Super League soccer scandal keeps sponsors on the sidelines

Famous brands are reluctant to lend their names to the Chinese Super League (CSL) until corruption within the sport is kicked into touch. Four title sponsors in less than six years include Siemens, British telecom vendor Iphox, Chinese brewery Kingway and incumbent Pirelli.