EXCLUSIVE: THR, Indonesia’s statutory Eid bonus, will be used differently by men and women this Ramadan, according to YouGov data shared with Campaign, even as essentials remain a priority for most households.
A delightfully ballsy campaign calling on Aussie men to join the “w@#kforce” and quite literally lend a hand to boost the nation’s dwindling sperm donor numbers.
Pinterest, Dentsu, Meta, UM, NSAS, Spotify, Designworks, Saatchi & Saatchi, Starcom, and more, in our weekly collection of people moves and account news.
As more global brands pursue a “glocal” strategy in China, such as selling majority stakes to local partners to speed up digital, product, and cultural localisation, the question now is what lessons multinationals can take from the past and apply to the future.
Brand Health Check: Alo Yoga, despite its global buzz and growing presence in Asia, faces the challenge of differentiating itself from Lululemon and overcoming cultural and counterfeit hurdles as it prepares to enter China with flagship stores in 2026.
A slick design and a sharper editorial focus and with it, a renewed commitment to analysis-led journalism, alongside the launch of Asia Roars and Campaign Red.
BRAND HEALTH CHECK: Swiss sportswear challenger On is sprinting ahead in Asia with 94% sales growth and flagship expansions, but can its CloudTec innovation and community-driven hype convert into lasting loyalty?