While digital marketing continues to dominate, traditional branding techniques remain indispensable for marketers in the Lion City, says Mark Pointer, CEO of Superbrands Singapore.
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Why traditional branding still matters in Singapore's marketing landscape
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Superbrands identifies the strongest-performing B2B brands in Singapore
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SINGAPORE – The inaugural Business Superbrands awards paid tribute to the most established B2B brands in Singapore.
Google, Colgate, NTUC top Singapore Superbrands lists : Nielsen
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SINGAPORE - Internet search engine Google has been named as Singapore’s number one favourite brand according to the latest consumer brand survey from Superbrands, conducted by The Nielsen Company.