From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
True
saurabh sharma
How ASICS India is turning footprints into funnel metrics
asics india
saurabh sharma
sports marketing
PROFILE: Creative planner inspired by Mandarin
china
planning
saurabh sharma
Saurabh Sharma says planners are just creative people who cannot draw, and that learning a language not only helps convey ideas, but offers endless insights into a culture.
Five things you need to know about marketing luxury brands in the digital space
ogilvy
saurabh sharma
Saurabh Sharma, planning partner, Ogilvy & Mather China, shares his insights on the intersection between digital technology and luxury marketing. He says luxury marketers have much to gain by understanding and deploying digital technologies, especially in large markets like China and India.