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medical marketing

Avalere Health expands into Japan

healthcare medical marketing By Roberliza Eugenio

EXCLUSIVE: The global healthcare consultancy launches in Tokyo, led by Junji Yokokawa, with integrated advisory, medical and marketing services.

How pharma-backed websites are easing doctors’ search woes through AI
ai in medicine medical marketing By Marc Iskowitz

Pharma struggles to engage healthcare professionals online. Here's how AI could transform the user experience.

Pharma’s corporate reputation begins to slide following Covid surge
medical marketing By Lecia Bushak

The pharma industry’s Covid-peak in corporate reputation has begun to drop, though it still remains higher than pre-pandemic levels.