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infosum

WPP acquires InfoSum to drive AI-based data offer
acquisition ai brian lesser groupm infosum wpp By Shauna Lewis

Brian Lesser, currently global chief executive of GroupM, joined from InfoSum in September 2024.

How OMG plans to tackle signal loss of cookies with data clean rooms
infosum OMD omnicom By Shawn Lim

As Google turns off cookies for millions of people starting today, OMG's Annalect and data tech provider InfoSum believe neutral clean rooms can go a long way in addressing signal loss for advertisers. Campaign finds out why.