While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
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ai in marketing
DeepSeek: Accelerating the path towards AI inevitability
ai
ai in marketing
deepseek
marketing
vincent niou
Consumers are blind to AI’s benefits—brands need to prove the data value transaction
ai
ai in marketing
artificial intelligence
generative ai
Despite continual demand for better personalisation and more streamlined purchase journeys, British shoppers remain skeptical of the benefits of AI-powered automation and for one reason: data privacy.