Staff Reporters
May 8, 2023

Move and win roundup: Week of May 8, 2023

Updates from Publicis, Hakuhodo, SCMP, Dentsu, HKTB, R3, Ogilvy, IAB, and more in our weekly roundup of people moves and account wins.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover May 8 through May 12, 2023. 
Catch up on past people moves and business wins
Jane Lin-Baden, Publicis Groupe’s APAC CEO, Piyush Pandey, Chairman of Global Creative & Executive Chairman, India, Ogilvy, Global, and Yang Yeo, creative officer at Hakuhodo International, APAC, have been selected to the Dan Wieden Titanium Lions Jury at the 70th edition of the Cannes festival. Cannes Lions renamed the Titanium Lions as the Dan Wieden Titanium Lions last year in tribute to advertising icon Dan Wieden, who played a pivotal role in creating an award that would recognise a new breed of game-changing work. Twenty years on, its purpose remains the same: to celebrate provocative, boundary-busting, envy-inspiring work. The 70th Cannes Lions International Festival of Creativity runs from 19th – 23rd June 2023.

ADK Global has elevated Neville Medhora to the inaugural role of chief transformation officer for ADK Global. In this position, Medhora will accelerate ADK Global's digital transformation by integrating ADK's business offerings and solutions across regions and clients to achieve specific agency goals in India, Singapore, Thailand, and Vietnam. Medhora will report to Rie Otsuka, chief growth officer of ADK Global, and work closely with Pradeep Shankar, president of ADK Rage, to champion ADK's IMC solutions in India. With over 25 years of experience leading cross-functional teams in design, branding, UI//UX, web technology, search marketing, and social media, Medhora joined ADK Rage as vice president and head of Indian business in 2016.

The Coffee Bean & Tea Leaf has appointed social media agency Hashmeta for its social media duties in Singapore. The partnership will be for six months, Hashmeta will deliver social media strategies, campaigns, influencer engagement to grow the company's outreach and brand visibility.

Marketing veteran Jan Harling has launched Virtus Asia Consulting, a new consultancy firm that will deliver on strategic marketing advice and media expertise in the Asia-Pacific region. Prior to starting his own firm, Harling had a well-rounded marketing and communications experience with brands like Foodpanda as director of brand media and performance APAC, Oppo as global media director, and Huawei as global media investment director.

Jack Morton, global brand experience agency has it has elevated Mike Kunheim to president of EMEA and Asia. Kunheim has been at Jack Morton for over 20 years, winning and growing key clients such as Ericsson, Lenovo, and Samsung. In this new role, Kunheim will oversee offices in Germany and Singapore and work closely with operations in the Middle East, North Africa & Turkey (MENAT). He will continue to serve as managing director of London and join the agency's executive leadership team. Kunheim succeeds Julian Pullan, vice chairman and president international, who steps back into a part-time executive advisory position. 
The South China Morning Post (SCMP) has appointed Lucy Chen as head of strategy and data. Reporting directly to Catherine So, CEO of SCMP, Chen oversees SCMP’s business strategies and data analytics function. Chen brings over 20 years of experience in strategy, change management, organisational transformation and business development across multiple industries. She joins the Post from SmarTone, where she held senior positions from 2020 to 2023 in corporate strategy, business planning and data analytics. Prior to SmarTone, Chen spent almost 15 years in private equity. has picked up a string of major new business wins including ASX listed adventure tourism business, Experience Co, and appointed Miles Joyce as non-executive chair ahead of international expansion. Joyce is a highly respected leader in Australian advertising and marketing and across his more than 30 year career has been a pioneer in Australia’s digital media and advertising that saw him build and sell agencies such as NetX and The White Agency. Engaging has also been appointed by global business publisher Key Media and a leading Australian mortgage broker and accounting software company.

Murphy Cobb Associates has appointed Andrew Harrison as group managing director. The former CEO of Müller and RadioCentre joins the board to lead global operations and drive growth. Harrison will lead MCA’s global operations as the company enters its next phase of growth and innovation. Prior to joining MCA, Harrison ran his own marketing consultancy practice across Asia whose clients included leading multinational brands such as Colgate, Dairy Farm and Hongkong Shanghai Hotels as well as agency groups like WPP and Omnicom. Before then, Harrison was in high-profile CEO roles for 10 years in the UK.

Prevest Denpro, a leading manufacturer of dental materials, has appointed Vaibhav Munjal as executive director and chief marketing officer. Munjal is a seasoned marketing professional with more than 17 years in strategic marketing, distribution growth and sales. Before Prevest Denpro, he worked with multinationals like Godrej, Asian Paints, and Samsung.

Sydney-based agency InsideOut PR has won the account for Pack & Send, an Australian parcel courier and freight delivery reseller. InsideOut PR will drive media and digital exposure.

Dentsu Hong Kong has appointed Tom Wan as CEO of Greater Bay Area (GBA) Solutions, a newly established business team. He will report to Simone Tam, Group CEO of Dentsu Hong Kong and work in partnership across Dentsu’s capabilities across creative, media and CXM. With over 30 years of experience, Wan began his career in New York and Hong Kong before spending the last two decades in Mainland China. He joined Dentsu in February. Prior to Dentsu, he served as the president of experience in Ogilvy China, where he oversaw the relaunch of the agency’s digital transformation and experience unit. He has also served as the CEO of IPG Mediabrands China and led key positions at WPP in APAC.

The Hong Kong Tourism Board (HKTB) Southeast Asia Office has reappointed Perceptions, Inc. and Ogilvy as its PR agency in the Philippines and Malaysia, respectively, for the next two years, as the two agencies have been collaborating with HKTB for several years.

Ogilvy PR and Ogilvy Health in ANZ have appointed Miriam Wells as chief creative officer, Ogilvy PR and Nina East as group creative director, Ogilvy Health, effective immediately. Wells was previously head of creative of the agency. In the new role, she will drive creative output and client solutions. East was most recently group creative director at Ogilvy New Zealand. She will work across Ogilvy Health’s integrated advertising, medical education, public relations, public affairs and health experience offerings.

Enigma has promoted Matt Dawe to creative director, reporting directly to ECD Tim Brown. Dawe joined Enigma in 2012 as a copywriter, winning awards, such as Sirens and the Effies and was recognised as a Top 20 Creative by the industry. Prior to Enigma, Dawe earned his creative stripes at Droga5, Peach and by pulling beers at the Shoal Bay Country Club.

Magic, independent digital marketing agency based in Australia,  has appointed a new senior leadership team to lead the agency’s global expansion in the US and UK. Fotini Choutou joins Magic in the newly created role of head of performance (Northern Hemisphere) and Jonathan Renteria steps into the newly created role of group account director, Magic LA, leading Magic’s Alchemy expansion in the US.

Cartelux has appointed Mathew Pretel as new head of product for adtech. Before Cartelux, Pretel was Google’s advertising solutions architect who spent 12 years at Google. He was senior advertising solutions architect and the technical lead for a Google News Initiative-sponsored programme that helped accelerate digital maturity of publishers across APAC. Before that, Mathew was head of professional services for digital publishers in Australia and New Zealand.

Cisco has elevated Iris Feng as general manager of Cisco Hong Kong, Macau, in addition to South China. Feng has been leading as general manager since 2020. In this newly expanded role, Feng will drive Cisco’s business transformation and growth across the Greater Bay Area by building on the synergies across the three key regions.
The Interactive Advertising Bureau Southeast Asia and India has announced the digital industry association’s 2023-'24 regional board welcoming five new members namely Chiradeep Gupta from Unilever, Genelle Hung from AppLovin, Kiranjeet Purba from Foodpanda, Dave Yang from Grab Ads, and Saurabh Dangwal from Spotify.
R3 has appointed digital advertising analyst Joanna O’Connell as EVP, innovation, across its agency, media and transformation practices. With more than twenty years of industry experience, O’Connell provides R3’s clients with access to unparalleled expertise in areas like programmatic, data privacy and audience addressability. In her role as a consultant advisor, she will also advance R3’s proprietary methodologies and frameworks to further the efficiency and effectiveness of digital marketing. Before R3, O'Connell was previously VP, principal analyst at Forrester.
Shemaroo Entertainment, a media and entertainment giant in India, has appointed Anuja Trivedi as chief marketing officer. Trivedi will lead the company's overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives and strengthening consumer engagement. She will be reporting to Arghya Chakravarty and will be a part of the executive committee. 
Dentsu Creative has appointed Dan Paris as chief growth and product officer, APAC. Paris will report to Cheuk Chiang, CEO of Dentsu Creative, APAC. In this new role, Paris will focus on driving growth with regional clients and bringing new modern creative products to market across APAC. Before joining Dentsu, Dan was regional business development director at TBWA Asia and head of specialist agencies, TBWA World Health and The Integer Group, bringing almost almost three decades of expertise in agency leadership, network client leadership, and leading integrated disciplines across brand and commerce marketing. Based in Singapore for over 20 years, Paris has provided strategic counsel to a diverse host of key international clients, including FMCG, retail, automotive, healthcare, airline and travel, and B2B in the UK and Asia Pacific.  
Recommendation platform Outbrain has promoted Ayal Steiner to a global role as executive vice president of brand solutions. Based in Australia, he will oversee innovative solutions for brands and agencies. Steiner joined Outbrain in 2012 as general manager of ANZ. In addition, Outbrain also appointed Amrita de la Peña, to serve as managing director, APAC.
Salterbaxter, Publicis’ sustainability consultancy, has elevated Stu Wragg to Australian managing director. As a founding member of the Salterbaxter Australia, launched last August, Wragg spent the last nine months as chief strategy officer, while holding the same title at Publicis PR agency, Herd MSL. The consultancy has also appointed sustainability specialist Tess Ariotti as lead consultant, advisory.  Ariottis has 15 years of in-house experience in building and implementing CSR and sustainability strategies and programmes for Samsung, Allianz Insurance and Westpac Group.
Independent omnichannel supply side platform (SSP) Lemma has appointed Swaminathan Iyer as director of connected TV (CTV) for Southeast Asia. Iyer brings over 20 years of experience in the digital and CTV space, having held leadership roles at DigiAdapt, Paramount, Yahoo, amongst others. In April, Lemma appointed Charles Less as the head of Southeast Asia.
Flinders University has promoted Bev Bury to chief marketing officer, effective from 15 May. Bury has been director of marketing operations since August 2022. Prior to joining Flinders University, she worked in various senior marketing roles across tourism bodies in Australia, such as general manager of marketing and creative services at the South Australian Tourism Commission and Tourism NT.
GrowthOps Asia collaborated with Malaysia Airlines to revamp the carrier’s website, optimising the website and improving the overall user experience, aiming to provide a seamless digital customer journey to all travellers, from ticket booking to online check-in. 
Capital A Berhad, the holding company of the world’s best low-cost airline AirAsia, has launched 'Airasia brand co.' (abc.), a new entity dedicated to further enhancing the reach and impact of its AirAsia brand worldwide. The company has also appointed Rudy Khaw as CEO of Airasia brand co.
Shemaroo Entertainment, a media and entertainment giant in India, has appointed Anuja Trivedi as chief marketing officer. Trivedi will lead the company's overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives and strengthening consumer engagement. She will be reporting to Arghya Chakravarty and will be a part of the executive committee. 
Campaign Asia

Related Articles

Just Published

2 hours ago

Asia-Pacific Power List 2024: Edward Bell, Cathay ...

Soaring to new heights, Bell has navigated the turbulence of the past year with finesse. With a return to profits and brand awareness scores climbing by 16%, the airline's ascent is undeniable.

3 hours ago

Fresh colours, new fonts: Inside Crunchyroll's rebrand

Merging classic with contemporary, the anime streaming service brings the focus on the fun and joy of anime with new visual assets.

3 hours ago

Tech On Me: What Disney's leak tells us about ...

This week, we cover the hack on Disney's internal communications, how a loophole in TikTok is putting minors at risk, and how workers suffer during Amazon's Prime Day among other tech headlines in the region.

5 hours ago

Arthur Sadoun on defying doubters, Q2 revenue ...

Publicis CEO talks to Campaign at Q2 results.