The Trade Desk and Campaign Asia brought together an expert panel to discuss the opportunities in Asia's eCommerce market for agencies and brands.
eCommerce has been steadily growing for over two decades. But the pandemic has accelerated this shift, making online commerce unavoidable for brands and marketers. Nowhere is the landscape more competitive and dispersed than in Southeast Asia.
This webinar dicsussed:
- Translating measurement into business growth: as advancements in technology open up new opportunities to measure across the ecosystem, understand the multiple platforms, ad formats and metrics necessary for optimizing sales
- The opportunities for brands: how marketers should look to create new strategies to drive online and offline sales, build their brand, and use data for maximum impact
- The role of agencies as partners: given the integration with sales, how do advertising agencies now position themselves as partners of choice for this transformation? What change management needs to be done to promote innovation?
- The Southeast Asia landscape: Should brands focus their eCommerce plans with one platform in Southeast Asia, opt for multiple, or even create their own?