Opinion

The Cannes Insight Session

Name: The Cannes Insight Session
Start: 2019-06-26T16:00:00
Location: Found8 - Moonshot, 100 Amoy Street

Campaign Asia’s take on the work, winners and creative trends at the 2019 Cannes Lions Festival.

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When:

Jun 27, 2019
Where:

Found8 - Moonshot, 100 Amoy Street, Singapore

Campaign Asia’s take on the work, winners and creative trends

The Cannes Lions Festival is the centre of the industry’s world in June – it’s where leaders set the creative agenda for the coming year. This year, the Campaign team will be bringing back the need-to-know trends from the festival direct to Asia in our inaugural industry breakfast briefing – the Cannes insight session.

Join us in Singapore on June 27th for a discussion around the winning work, main creative highlights and lessons learned for Asia. Hear insight on:

The APAC breakdown: Campaign Asia’s editorial team cut through the noise to deliver region-specific findings and perspectives in a Cannes de-brief with an Asia spin
The work: What it takes to win a Lion…hear from contenders, past judges and creative leaders on their experiences around what makes a winning campaign, and cast a critical eye over this year’s winning work
Home in on the key trends: From the creative strategies to employ for growth to a renewed focus on the consumer, which Cannes trends do you really need to take note of? Expert speakers will unpack the movements that will truly impact your business

	Speakers

Michael Chadwick Chief Strategy Officer APAC Dentsu	Nicolas Courant Co-Chief Creative Officer Ogilvy Singapore	Ara Hampartsoumian CEO TBWA\Group Singapore

Valerie Madon Chairwoman for Singapore and Chief Creative Officer for Southeast Asia Havas Group	Ed Pank Managing Director WARC Asia Pacific	Robert Sawatzky Head of Content Campaign Asia Pacific

	Agenda
08.00	Registration, networking & refreshments
08.30	Presentation: The trend breakdown Fresh from Cannes, Robert Sawatzky, Campaign Asia’s head of content presents his de-brief on 2019’s work, and shares the trends and exclusive insight gained from creative leaders on the ground Robert Sawatzky, Head of Content, Campaign Asia Pacific
09.00	Presentation: Creative effectiveness deep-dive This presentation will give you top-level insight into this year’s creative effectiveness winners. Delve into the fundamentals of why they won, with deep-dive case studies on the key winning work. You’ll also get a sneak-peek into some of the overall trends that emerged in this category Ed Pank, Managing Director, WARC Asia Pacific
09.30	Presentation: Tuning in to change: The rise of sonic branding and voice interface Tuomas Peltoniemi, EVP Managing Director APAC, R/GA
09.45	Panel: What it takes to win a Lion Our panel brings together 4 creative leaders who have direct experience in winning and judging at Cannes Lions. They’ll take you through what they’ve seen in the judging room, what creative trends you need to take note of and how creative leaders in Asia can make a mark Ara Hampartsoumian, CEO, TBWA\Group Singapore Nicolas Courant, Co-Chief Creative Officer, Ogilvy Singapore Michael Chadwick, Chief Strategy Officer APAC, Dentsu Valerie Madon, Chairwoman for Singapore and Chief Creative Officer for Southeast Asia, Havas Group
10.30	Closing remarks & end of event