Game Changers 2021

SETTING THE BAR IN ESPORTS AND GAMING MARKETING

 

In 2020, the gaming industry generated more than $170 billion in revenue, which is already bigger than the movie and music industries combined. It is a fascinating playground attracting consumers but not every brand is aware of its opportunity. It is a field that doesn't feel particularly attractive or pressing. Those who see the opportunity, are hesitant there will be a lot of risks involved or it would request a massive investment. More importantly, what does it mean if some popular games get a lot of views and players? What are the benchmarks and visible stats the CMOs could measure? Finally, what does a metaverse looks like in the future, and how do we interact with each other then? How can marketers start preparing now?

 

YOUR GAMING STRATEGY 101

 

Game Changers is designed to look into the unmissable opportunities and tricky challenges of Esports and Mobile Gaming marketing and initiate discussions around metrics, monetisation, and brand influence. As an invitation-only event, Game Changers gathers leading industry practitioners from the world's most influential brands and influential gaming experts to navigate from gaming basics 101 to authentic content.

 

Join the conversation now and form the framework of gaming marketing metrics together with a selected pool of senior marketing executives and industry pioneers.

 

 

For more details on the agenda and speakers, please visit the Game Changers website, or contact Fred Pi, Conference Producer at [email protected].

 

For partnership opportunities, please reach out to Gareth Scott, Commercial Director at [email protected].