Branding the Programmatic, Multi-Channel Way: Campaign/Turn Webinar

"Brand image is possibly your most powerful and most vulnerable asset. Target audiences pay attention not only to what your brand stands for but also to how it’s delivered. So as digital channels proliferate, the right technology toolbox is more vital than ever.  Campaign Asia-Pacific takes another look at programmatic buying, this time with a deeper analysis of how it can impact, influence and support an overall brand strategy. Log into our second webinar with Turn to learn from industry experts about the challenges, opportunities and best practices for controlling a consistent brand image in today’s multi-channel world.

Part 2 of Campaign Asia-Pacific’s four-part webinar series presented in conjunction with Turn, examines programmatic buying and how brands and agencies need to adjust to take full advantage of the technology."