Campaign Asia

INSIGHT: SIA takes a familiar route in latest spot

The famous ‘Singapore Girl’ took a back seat for several years, but makes a reappearance in TBWA’s big-budget television campaign for Singapore Airlines.

Bell Pottinger's David Logan on the evolution of CSR in Asia

David Logan, founder and co-chair of Bell Pottinger Group sustainability arm Corporate Citizenship, on corporate social responsibility in Asia.

2010 Young Gun Douglas Goh on being the champion of smiles

SINGAPORE – Campaign Asia-Pacific recently caught up with Douglas Goh, associate creative group head of BBDO Proximity Singapore, and winner of the 2010 Young Guns International Award.

Studio D launches initiatives to promote Chloe China’s fifth anniversary

SHANGHAI – Waggener Edstrom’s digital discipline, Studio D, has launched a series of digital initiatives for French fashion label Chloe

Jayant Murty steps in as Greg Fisher departs Intel

SINGAPORE – Head of Intel’s integrated marketing team, Greg Fisher, has left the company.

Media Monitors acquires Brandtology

SINGAPORE – Media Monitors has acquired a majority stake in research firm Brandtology.

DDB and Tribal DDB Singapore creates Facebook video app for Flip cameras

SINGAPORE – DDB and Tribal DDB Singapore has engaged the power of Facebook to promote Flip video cameras.

Dorothy Yew joins Arcade as MD

SINGAPORE - Creative hotshop Arcade has hired Dorothy Yew, formerly of McCann Erickson, as managing director.

Media Development Authority launches Cyber Wellness campaign

SINGAPORE – MDA Singapore has launched a year-long campaign targeting kids to raise awareness of the risks they face on the internet.

Burger King breaks BK A4DABLES campaign

SINGAPORE – Burger King has launched a new campaign for its new range of affordably-priced burgers, as well as to introduce its latest fish burger in the series.

JCDecaux launches its first billboard in Changi Airport

SINGAPORE – JCDecaux has launched its first major billboard in Changi Airport.

Leo Burnett rolls out global work for Earth Hour

GLOBAL- Leo Burnett Chicago has rolled out a global campaign in support of Earth Hour following the launch in Singapore.

SIM Global Education taps Clear Channel mobile technologies in new campaign

SINGAPORE – SIM Global Education (SIM GE) has launched its Open House campaign with Clear Channel’s wi-fi and Bluetooth-enabled sites

Evian’s 'Live young' marketing push kicks-off in Singapore

SINGAPORE – Evian is launching its 'Live young' marketing campaign in Singapore at the Ion Orchard today.

Earth Hour 2011 launches in Singapore with social media at its core

SINGAPORE - The global launch of Earth Hour in Singapore will see a large-scale pro-bono campaign rolling out in support of the initiative across the world

Leo Burnett rolls out global work for Earth Hour

GLOBAL- Leo Burnett Chicago has rolled out a global campaign in support of Earth Hour following the launch in Singapore.

Ban on tobacco advertising in Indonesia to be implemented in stages

JAKARTA - Indonesia’s Health Ministry has revealed that a ban on tobacco advertising would only be implemented in stages, following consulting with a number of vested parties including officials, cigarette companies, and tobacco farmers.

Warc Asia appoints client services manager

SINGAPORE – Mariana Cid has been named client services manager at Warc Asia, effective immediately.

Two large Indonesian TV stations to merge

JAKARTA – Indosiar Karya Media, parent company of free-to-air TV station Indosiar, has announced that it is on the verge of a merger with Surya Citra Media, parent company of Surya Citra Televisi (SCTV).

Body Shop Singapore hires Word of Mouth Communications for PR

SINGAPORE – Local PR agency Word of Mouth Communications has been handed the account for The Body Shop Singapore.

Adidas breaks adizero shoes launch campaign in Singapore

SINGAPORE – Adidas Singapore has launched its adizero range of shoes with a campaign breaking today.

Grey Indonesia wins BCA’s creative business

JAKARTA - Grey Indonesia has been appointed BCA's AOR for its B2C creative campaign to market its e-banking products and services.

Mastercard, UN Women Singapore launch Project Inspire

SINGAPORE - Mastercard and UN Women have jointly launched a corporate responsibility initiative to mark the 25th anniversary of Mastercard in Asia and the 100th International Women's Day.

Dolly Chin quits Dell for Electrolux

ASIA-PACIFIC – Dolly Chin has joined Electrolux as vice-president of marketing for Electrolux Major Appliances, Asia-Pacific.

VIDEO: Jim Heekin on Grey's future direction

SINGAPORE – Jim Heekin, chairman and chief executive officer at Grey, sat down with Campaign Asia-Pacific to talk about where Grey is heading in the next five years.

Fortune Ad wins creative, media duties for three more Honda brands

JAKARTA – Fortune Ad has picked up three more accounts under the Astra Honda brand, including Scoopy scooters.

Yahoo's Susanna Lee on mobile, innovation as key focus areas

SINGAPORE – Susanna Lee, senior director of Yahoo Asia-Pacific display advertising sales and marketplace, recently sat down with Campaign to chat about the key focus areas in her new role.

Lewis PR appointed AOY for Interior Affairs

SINGAPORE – Lewis PR has been appointed as Singapore’s largest bathroom and kitchen centre Interior Affairs’ agency-of-record.

RAPP Indonesia wins Levi’s marketing services account

JAKARTA - RAPP Indonesia has been appointed to handle Levi’s marketing services in Indonesia, following a pitch.

Singha’s Theerathip Mahaguna on conquering the world market

SINGAPORE – Theerathip Mahaguna, senior branding and event officer at Singha, Thailand’s most established beer brand, talks about the brand’s mission to take on the world.

American Express appoints Ate Consulting for Asian Masters PR

SINGAPORE – American Express has appointed Ate Consulting to handle public relations activities for its inaugural Asian Masters festival

DDB Indonesia tipped to win Pepsi-Cola's Fruitamin business

JAKARTA – DDB Indonesia has been tipped to win the account for Fruitamin, a Pepsi-Cola Indobeverage brand.

Text 100's Aedhmar Hynes on the importance of digital PR

SINGAPORE – Aedhmar Hynes, CEO of Text 100 International, recently sat down with Campaign to discuss why a digital presence and a sound digital communications strategy is vital for companies today.

Vietnam may ease regulations to boost OOH sector

HO CHI MINH - A draft law proposed by the Vietnam’s Ministry of Culture, Sports and Tourism will abolish licensing in order to boost out-of-home advertising.

Bank Central Asia launches a creative pitch in Indonesia

JAKARTA – Bank Central Asia (BCA) has launched a creative pitch for its savings business in Indonesia.

CASE STUDY: Dell promotes Alienware series with first regional gaming league

To promote its Alienware series of gaming notebooks and peripherals, Dell Singapore created its first gaming league that roped in participants from around the region.

Red Brand Builders appoints ECD

HO CHI MINH – Branding consultancy Red Brand Builders has appointed Lee Whitfield to the position of ECD.

Samsung blows bubbles to promote its new washer

SINGAPORE – Cheil Singapore and Samsung Singapore have embarked on a campaign that lets passers-by rediscover the joy of bubbles.

Informatics Education calls a pitch in Singapore

SINGAPORE – Informatics Education has called a pitch for its creative business both in Singapore and for the region.

Indosat tipped to have appointed JWT, Macs909

JAKARTA – Indosat is believed to have appointed JWT and Macs909 for its creative business.

Golin Harris Singapore announces three senior appointments

SINGAPORE - In the wake of new business wins, Golin Harris Singapore has added Suan Ong, Pamela Tor Das and Archana Muthappa to its team.

Rexona Teens appoints Momentum Philippines

MANILA - Momentum Philippines, the activation and experiential marketing arm of McCann Worldgroup, has won the business for Rexona Teens, following a pitch.

DBS unveils US$22m regional branding campaign

SINGAPORE – The Lion City’s largest bank, DBS, has unveiled its SG$30 million campaign for the first half of next year.

Tiger Beer tops Singapore’s list of most-searched TVCs online : Google

SINGAPORE – Google has released its annual Zeitgeist list, which finds the Tiger Beer commercial the fastest-rising searched ad in Singapore for the year.

Colors and MTV India to launch in Singapore

SINGAPORE – Popular Hindi channels, Colors and MTV India, will launch in Singapore at the end of this month.

TSLA unveils global campaign for art college

SINGAPORE - The Secret Little Agency (TSLA) has unveiled a creative campaign for Lasalle College of the Arts for the global market

McCann Sydney creates website that lifts the lid on toilet training

SYDNEY – McCann Sydney has launched a digital campaign for Kimberly Clark brand Kleenex Cottonelle Flushable Moist Wipes for Kids which centres around a micro-site called Poo Poo Island.

Singaporeans spent US$523m online last year : Euromonitor

SINGAPORE – Online shopping is hugely popular in Singapore, according to a report by market research company Euromonitor International that puts the country's online spend last year at US$523 million.

Getting consumers to love you in a connected world

SINGAPORE – At the iStrategy social media conference held in Singapore yesterday, Alex Hunter spoke about how to connect with consumers in the social web.

Microsoft appoints Bates' Frederique Covington to marketing role

SINGAPORE – Microsoft has hired Frederique Covington, managing partner for Southeast Asia and head of strategy for Asia at Bates 141, as marcomms director for its APAC consumer and online business.

O&M commemorates WWII through a regional campaign

SINGAPORE – 65 years after WWII ended, Ogilvy has launched a campaign for the Global Alliance for Preservation of History of WWII in Asia

Singapore commences mobile payment pilot service

SINGAPORE – Singapore begins its trial of mobile phone payment services today.

Brand Union's Simon Bolton on the growing sophistication of branding in Asia

ASIA-PACIFIC – Simon Bolton, worldwide CEO of The Brand Union, sat down with Campaign to talk about how branding is growing up as a discipline in Asia.

MICA appoints Purpleclick to market www.sg

SINGAPORE – The Ministry of Information and the Arts (MICA) has appointed Purpleclick Media to handle its online marketing campaign for www.sg

News Corp considers selling ailing MySpace

GLOBAL – News Corp is strongly exploring the sale of MySpace, as the once wildly-popular site sinks in popularity.

InMobi will invest more in the region, says new APAC VP Atul Satija

SINGAPORE – Atul Satija, InMobi’s newly-installed VP for APAC, met with Campaign to speak about his plans in his new role

M&C Saatchi Malaysia appoints associate creative director

KUALA LUMPUR - Ahmad Fariz has joined M&C Saatchi as associate creative director in Malaysia.

OCBC targets seniors in new credit card campaign

SINGAPORE – OCBC bank Singapore has unveiled an ad campaign targeting older credit card applicants.

Telkomsel calls digital pitch

JAKARTA – Indonesian telco giant Telkomsel has called its first digital pitch.

Uniqlo appoints Starcom its media AOY

SINGAPORE - Japanese apparel brand Uniqlo has appointed Starcom its media agency-of-record in Singapore.

McCann India, Coke highlight human connection in an urban world

DELHI – McCann Worldgroup India has created a campaign for Coca-Cola that uses shadow puppetry to illustrate a powerful truth about human connection in India.

McCann Worldgroup Thailand, Creative Juice Bangkok win big at BAD

BANGKOK – McCann Worldgroup Thailand has picked up the most number of awards while Creative Juice has swept the most number of Bests at the Bangkok Art Directors (BAD) Awards.

BBH Asia-Pacific launches global Vaseline campaign

SINGAPORE – BBH Asia-Pacific has launched a global campaign for Vaseline that will reach three major regions before the year ends.

Cold Storage launches 'My favourite things' TVC

SINGAPORE – Cold Storage, one of Singapore’s largest supermarket chains, has launched a TVC as part of its branding campaign promoting the freshness of its groceries.

Bank Danamon calls a creative pitch in Indonesia

JAKARTA – Indonesia’s fifth largest bank — Bank Danamon — has called a pitch for its creative and media business

Philips' guerrilla bear stunt backfires in Singapore

SINGAPORE - Philips has issued a public apology after an ad campaign for its shavers alarmed locals.

Adfest 2011 names Grand Jury president, opens Fabulous Four programme for directors

BANGKOK – Adfest has named Washington Olivetto, chairman of WMcCann Brazil and McCann Worldgroup Latin America/Caribbean’s chief creative officer its Grand Jury President for 2011

Grey Group picks up Panadol globally

SINGAPORE - Grey has been awarded the Panadol account globally, with regional duties for Asia handled out of Singapore.

Osim launches uDivine massage chair with Andy Lau

SINGAPORE – Osim has recruited Hong Kong celebrity Andy Lau to be the face of a new brand campaign for its uDivine massage chair.

CASE STUDY: Oze lights up Indonesian villages with Philips energy-saving bulbs

Oze’s integrated marketing campaign for Philips was designed to help create more effective, sustainable and energy-efficient village lighting in Indonesia and served a social cause.

Bank Rakyat Indonesia launches media, creative pitch

JAKARTA – Bank Rakyat Indonesia (BRI) is on the search for a media and creative agency for its savings products.

McCann Worldgroup Philippines shakes it up with Coca-Cola

Coca-Cola and McCann Worldgroup Philippines has partnered with Filipino internet sensations Moymoy Palaboy, as part of the new global “BRRR” campaign targeted at teens.

Subaru Impreza Challenge returns to Singapore for the ninth year

SINGAPORE – In a competition that will test endurance and willpower, the Subaru Impreza Challenge will reward the last man standing with a brand new car.

BBH Asia Pacific hires Thijs Jacobs to join digital team

SINGAPORE - BBH Asia Pacific has appointed Thijs Jacobs as creative technologist to its digital team

Lorenz Perry joins Interbrand New Zealand as creative director

WELLINGTON – Lorenz Perry has swopped his partnership at Splinter Group for a creative director position at Interbrand.

Tiger Beer launches Tiger Crystal in Singapore

SINGAPORE – Tiger Beer will launch its new variant Tiger Crystal in Singapore in December.

Thailand steps up campaign to attract traffic to MICE sector

BANGKOK – Thailand’s MICE sector, which has taken a beating in the last year because of political unrest, is stepping up its campaign to attract traffic from the region

Eyeka enters China market with new office

SINGAPORE – Eyeka will open its Shanghai office in January next year to work closer to its key clients in this market including Procter & Gamble, Coca-Cola and Swatch.

Randy Tiempo joins Harrison Communications as creative director

MANILA - Harrison Communications, a division of McCann Worldgroup Philiippines, has hired Randy Tiempo to lead its creative team.

Holcim cement appoints Carat as its media partner in the Philippines

MANILA - Leading cement manufacturing company Holcim has appointed Carat to help maximise its media budget in the Philippines.

UM and McCann Worldgroup scoop baby diaper brand Drypers account in Thailand

BANGKOK - SCA Hygiene Thailand has awarded the media planning and buying business for its key baby diaper brand Drypers to Universal McCann, and its creative business to McCann Worldgroup after a pitch involving three other creative and media agencies.

MEC Thailand instates new management team

Angelia Seetoh