Campaign Asia

Burger King’s new Chicken doesn’t chicken out

SINGAPORE – Burger King’s launch of eight chicken variety burgers sees the creation of a chicken that stands up for what’s right.

AMP Radio Networks boosts local radio content in Kuching, Kota Kinabalu

KUALA LUMPUR – AMP Radio Networks in Malaysia has localised programmes for Sabah and Sarawak.

CASE STUDY: Samsung’s Tab Taxis prove a hit with Korean public

To promote the Samsung Galaxy Tab, Cheill takes the Korean public on an interactive campaign called 'Tab Taxi'.

News Corp considers selling ailing MySpace

GLOBAL – News Corp is strongly exploring the sale of MySpace, as the once wildly-popular site sinks in popularity.

Earth Hour 2011 launches in Singapore with social media at its core

SINGAPORE - The global launch of Earth Hour in Singapore will see a large-scale pro-bono campaign rolling out in support of the initiative across the world

Leo Burnett rolls out global work for Earth Hour

GLOBAL- Leo Burnett Chicago has rolled out a global campaign in support of Earth Hour following the launch in Singapore.

Grey Indonesia wins BCA’s creative business

JAKARTA - Grey Indonesia has been appointed BCA's AOR for its B2C creative campaign to market its e-banking products and services.

Mastercard, UN Women Singapore launch Project Inspire

SINGAPORE - Mastercard and UN Women have jointly launched a corporate responsibility initiative to mark the 25th anniversary of Mastercard in Asia and the 100th International Women's Day.

InMobi will invest more in the region, says new APAC VP Atul Satija

SINGAPORE – Atul Satija, InMobi’s newly-installed VP for APAC, met with Campaign to speak about his plans in his new role

M&C Saatchi Malaysia appoints associate creative director

KUALA LUMPUR - Ahmad Fariz has joined M&C Saatchi as associate creative director in Malaysia.

OCBC targets seniors in new credit card campaign

SINGAPORE – OCBC bank Singapore has unveiled an ad campaign targeting older credit card applicants.

Leo Burnett Malaysia launches Petronas Chinese New Year ad

KUALA LUMPUR - Leo Burnett has launched Petronas’ annual Chinese New Year campaign with a commercial highlighting the importance of family bonds and filial piety.

Leo Burnett rolls out global work for Earth Hour

GLOBAL- Leo Burnett Chicago has rolled out a global campaign in support of Earth Hour following the launch in Singapore.

Yahoo's Susanna Lee on mobile, innovation as key focus areas

SINGAPORE – Susanna Lee, senior director of Yahoo Asia-Pacific display advertising sales and marketplace, recently sat down with Campaign to chat about the key focus areas in her new role.

Brand Union's Simon Bolton on the growing sophistication of branding in Asia

ASIA-PACIFIC – Simon Bolton, worldwide CEO of The Brand Union, sat down with Campaign to talk about how branding is growing up as a discipline in Asia.

Dolly Chin quits Dell for Electrolux

ASIA-PACIFIC – Dolly Chin has joined Electrolux as vice-president of marketing for Electrolux Major Appliances, Asia-Pacific.

VIDEO: Jim Heekin on Grey's future direction

SINGAPORE – Jim Heekin, chairman and chief executive officer at Grey, sat down with Campaign Asia-Pacific to talk about where Grey is heading in the next five years.

Fortune Ad wins creative, media duties for three more Honda brands

JAKARTA – Fortune Ad has picked up three more accounts under the Astra Honda brand, including Scoopy scooters.

Microsoft appoints Bates' Frederique Covington to marketing role

SINGAPORE – Microsoft has hired Frederique Covington, managing partner for Southeast Asia and head of strategy for Asia at Bates 141, as marcomms director for its APAC consumer and online business.

UM named Carrefour's media AOR

KUALA LUMPUR – UM has won the media business for Carrefour in Malaysia.

MC2 Thailand appoints new business director

BANGKOK – MC2 Thailand, MEC’s second-string agency, has appointed Panruedee Charoenying as business director

Emmanuel Allix departs InMobi, Atul Satija takes over

SINGAPORE – Emmanuel Allix, VP and MD for InMobi Asia-Pacific, has resigned from his position, making space for Atul Satija

SIM Global Education taps Clear Channel mobile technologies in new campaign

SINGAPORE – SIM Global Education (SIM GE) has launched its Open House campaign with Clear Channel’s wi-fi and Bluetooth-enabled sites

Evian’s 'Live young' marketing push kicks-off in Singapore

SINGAPORE – Evian is launching its 'Live young' marketing campaign in Singapore at the Ion Orchard today.

Blackberry bends to Indonesia’s demand for porn filters

JAKARTA – Blackberry has agreed to put porn filters in place for the Indonesian market.

Iris launches tongue-in-cheek recruitment drive

SINGAPORE - Iris Singapore has launched a website that helps people resign from their jobs to join the agency.

Mark Duffy departs Aviva Asia

SINGAPORE – Mark Duffy, Aviva's regional marketing director of life products and marketing for Asia-Pacific, has left the company.

Lewis PR appointed AOY for Interior Affairs

SINGAPORE – Lewis PR has been appointed as Singapore’s largest bathroom and kitchen centre Interior Affairs’ agency-of-record.

Dentsu Strat wins creative duties for Panasonic Indonesia

JAKARTA – Panasonic has awarded Dentsu Strat its creative duties for the Indonesian market, after a pitch that included four other agencies.

INSIGHT: SIA takes a familiar route in latest spot

The famous ‘Singapore Girl’ took a back seat for several years, but makes a reappearance in TBWA’s big-budget television campaign for Singapore Airlines.

Bell Pottinger's David Logan on the evolution of CSR in Asia

David Logan, founder and co-chair of Bell Pottinger Group sustainability arm Corporate Citizenship, on corporate social responsibility in Asia.

Singapore commences mobile payment pilot service

SINGAPORE – Singapore begins its trial of mobile phone payment services today.

McCann Sydney creates website that lifts the lid on toilet training

SYDNEY – McCann Sydney has launched a digital campaign for Kimberly Clark brand Kleenex Cottonelle Flushable Moist Wipes for Kids which centres around a micro-site called Poo Poo Island.

Unilever sets up global leadership centre in Singapore

SINGAPORE – Global FMCG giant Unilever is setting up a global leadership centre to drive its business in emerging markets.

Singaporeans spent US$523m online last year : Euromonitor

SINGAPORE – Online shopping is hugely popular in Singapore, according to a report by market research company Euromonitor International that puts the country's online spend last year at US$523 million.

Body Shop Singapore hires Word of Mouth Communications for PR

SINGAPORE – Local PR agency Word of Mouth Communications has been handed the account for The Body Shop Singapore.

Adidas breaks adizero shoes launch campaign in Singapore

SINGAPORE – Adidas Singapore has launched its adizero range of shoes with a campaign breaking today.

Getting consumers to love you in a connected world

SINGAPORE – At the iStrategy social media conference held in Singapore yesterday, Alex Hunter spoke about how to connect with consumers in the social web.

Tiger Beer tops Singapore’s list of most-searched TVCs online : Google

SINGAPORE – Google has released its annual Zeitgeist list, which finds the Tiger Beer commercial the fastest-rising searched ad in Singapore for the year.

Vietnam may ease regulations to boost OOH sector

HO CHI MINH - A draft law proposed by the Vietnam’s Ministry of Culture, Sports and Tourism will abolish licensing in order to boost out-of-home advertising.

Media Development Authority launches Cyber Wellness campaign

SINGAPORE – MDA Singapore has launched a year-long campaign targeting kids to raise awareness of the risks they face on the internet.

Burger King breaks BK A4DABLES campaign

SINGAPORE – Burger King has launched a new campaign for its new range of affordably-priced burgers, as well as to introduce its latest fish burger in the series.

JCDecaux launches its first billboard in Changi Airport

SINGAPORE – JCDecaux has launched its first major billboard in Changi Airport.

Bank Central Asia launches a creative pitch in Indonesia

JAKARTA – Bank Central Asia (BCA) has launched a creative pitch for its savings business in Indonesia.

O&M commemorates WWII through a regional campaign

SINGAPORE – 65 years after WWII ended, Ogilvy has launched a campaign for the Global Alliance for Preservation of History of WWII in Asia

Ban on tobacco advertising in Indonesia to be implemented in stages

JAKARTA - Indonesia’s Health Ministry has revealed that a ban on tobacco advertising would only be implemented in stages, following consulting with a number of vested parties including officials, cigarette companies, and tobacco farmers.

MICA appoints Baldwin Boyle Shand for marketing Singapore

SINGAPORE – The Ministry of Communication and the Arts has appointed Baldwin Boyle Shand to address Singapore’s global reputation

Grey boosts digital with acquisition of Yolk Asia Pacific

SINGAPORE – Grey, the advertising network of Grey Group, has announced its acquisition of a majority stake in regional interactive and digital media network Yolk.

Grey boosts digital with acquisition of Yolk Asia Pacific

SINGAPORE – Grey, the advertising network of Grey Group, has announced its acquisition of a majority stake in regional interactive and digital media network Yolk.

Two large Indonesian TV stations to merge

JAKARTA – Indosiar Karya Media, parent company of free-to-air TV station Indosiar, has announced that it is on the verge of a merger with Surya Citra Media, parent company of Surya Citra Televisi (SCTV).

CASE STUDY: Dell promotes Alienware series with first regional gaming league

To promote its Alienware series of gaming notebooks and peripherals, Dell Singapore created its first gaming league that roped in participants from around the region.

Red Brand Builders appoints ECD

HO CHI MINH – Branding consultancy Red Brand Builders has appointed Lee Whitfield to the position of ECD.

Samsung blows bubbles to promote its new washer

SINGAPORE – Cheil Singapore and Samsung Singapore have embarked on a campaign that lets passers-by rediscover the joy of bubbles.

2010 Young Gun Douglas Goh on being the champion of smiles

SINGAPORE – Campaign Asia-Pacific recently caught up with Douglas Goh, associate creative group head of BBDO Proximity Singapore, and winner of the 2010 Young Guns International Award.

Studio D launches initiatives to promote Chloe China’s fifth anniversary

SHANGHAI – Waggener Edstrom’s digital discipline, Studio D, has launched a series of digital initiatives for French fashion label Chloe

Jayant Murty steps in as Greg Fisher departs Intel

SINGAPORE – Head of Intel’s integrated marketing team, Greg Fisher, has left the company.

Media Monitors acquires Brandtology

SINGAPORE – Media Monitors has acquired a majority stake in research firm Brandtology.

DDB and Tribal DDB Singapore creates Facebook video app for Flip cameras

SINGAPORE – DDB and Tribal DDB Singapore has engaged the power of Facebook to promote Flip video cameras.

Dorothy Yew joins Arcade as MD

SINGAPORE - Creative hotshop Arcade has hired Dorothy Yew, formerly of McCann Erickson, as managing director.

Informatics Education calls a pitch in Singapore

SINGAPORE – Informatics Education has called a pitch for its creative business both in Singapore and for the region.

McCann Worldgroup Thailand, Creative Juice Bangkok win big at BAD

BANGKOK – McCann Worldgroup Thailand has picked up the most number of awards while Creative Juice has swept the most number of Bests at the Bangkok Art Directors (BAD) Awards.

Indosat tipped to have appointed JWT, Macs909

JAKARTA – Indosat is believed to have appointed JWT and Macs909 for its creative business.

Golin Harris Singapore announces three senior appointments

SINGAPORE - In the wake of new business wins, Golin Harris Singapore has added Suan Ong, Pamela Tor Das and Archana Muthappa to its team.

Rexona Teens appoints Momentum Philippines

MANILA - Momentum Philippines, the activation and experiential marketing arm of McCann Worldgroup, has won the business for Rexona Teens, following a pitch.

DBS unveils US$22m regional branding campaign

SINGAPORE – The Lion City’s largest bank, DBS, has unveiled its SG$30 million campaign for the first half of next year.

RAPP Indonesia wins Levi’s marketing services account

JAKARTA - RAPP Indonesia has been appointed to handle Levi’s marketing services in Indonesia, following a pitch.

Warc Asia appoints client services manager

SINGAPORE – Mariana Cid has been named client services manager at Warc Asia, effective immediately.

VIDEO: Jim Heekin on Grey's future direction

SINGAPORE – Jim Heekin, chairman and chief executive officer at Grey, sat down with Campaign Asia-Pacific to talk about where Grey is heading in the next five years.

CASE STUDY: Dell promotes Alienware series with first regional gaming league

To promote its Alienware series of gaming notebooks and peripherals, Dell Singapore created its first gaming league that roped in participants from around the region.

R/GA strengthens its Asia team with new leadership roles in Singapore

SINGAPORE - R/GA has added experienced industry veterans Sushobhan Mukherjee (pictured) and Steve Kalifowitz to lead its Singapore office and support its MasterCard global digital business.

Kinetic International appoints Fournier le Ray as regional director

SINGAPORE – Out of Home media agency Kinetic International has appointed Emilie Fournier Le Ray in a newly-created position as regional director, effective immediately.

UM and McCann Worldgroup scoop baby diaper brand Drypers account in Thailand

BANGKOK - SCA Hygiene Thailand has awarded the media planning and buying business for its key baby diaper brand Drypers to Universal McCann, and its creative business to McCann Worldgroup after a pitch involving three other creative and media agencies.

MEC Thailand instates new management team

Angelia Seetoh