The restaurant site currently delivers 420,000 page views and reaches 120,000 visitors each month. Besides regular banner advertising, Yum.sg will offer custom solutions to advertisers such as advertorials, featured listings for events or promotions, integrated micro-sites, and contests.
“Yum.sg differentiates ourselves by focusing solely on restaurants – no street or hawker food, pubs or nightclubs”, said Daniel Chan, vice-president of business development. “In addition to user contributed reviews, we also have a strong editorial team that produces professionally written content for our site.”
“We’re bringing to the market in Singapore, a way for advertisers to reach a young, professional audience, with high disposable income, already searching for ways to spend on entertainment and experiences”, added Jason Ling, general manager of AD2ONE.
