Foong Li Mei
Jul 19, 2017

When startups and agencies don't mix

Startups who need comms services and agencies that might like them as clients do not seem to be on the same page.

Culture clash: Startups and agencies often struggle to understand each other’s language.

Chin Su Yuen was not speaking in code she should know coding is her forte. But the PR agencies she approached had a hard time understanding her Singaporean startup, MomoCentral.

Quite a number of them did not grasp that MomoCentral was a tech freelancer marketplace, or even how online marketplaces worked. One agency was adamant it wanted to angle a media pitch around how the company secured funding, until Chin pointed out that...

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