Tribal DDB creates Bumpin’ Bunnies app for Chinese New Year

To usher in the Year of the Rabbit, Tribal DDB has created a multi-player game for iPhone called 'Bumpin’ Bunnies'. It’s a game with everything – lucky numbers, gold coins, simple game-play for groups and of course, bunnies.

“Chinese New Year is a time for exuberant reunions of family and friends. We wanted to provide an unconventional yet fun way to engage both the young and old, while at the same time spread good cheer of abundant prosperity, luck and joy to all,” said Jeff Cheong, executive creative director and head of Tribal DDB Singapore.

The premise of the game sees the bunnies here to welcome the New Year, but they need their zodiac coins. Players compete with one another to collect gold zodiac coins.

The game was created to be a social magnet, pulling together family and friends, regardless of age or gender, in a simple activity that’s plain fun and 100 per cent true to the spirit of the celebration.

The game app is now available free for download at the Apple App Store.