The JWT Malaysia-created TV spot, entitled ‘Husband to friend’, makes an emotive appeal to honeymooners to make Malaysia their preferred holiday destination and to lengthen their stay in the country.
It tracks the story of a newly-wedded couple whose marriage is transformed after such a stay.
It tracks the story of a newly-wedded couple whose marriage is transformed after such a stay.
Simultaneously, Malaysia’s tourism board will raise its investment in online adverting as it looks to break online campaigns on Yahoo and MSN.
According to Tourism Minister Datuk Seri Azalina Othman Said, the internet has become the preferred medium for would-be holidaymakers to source destinations.
She revealed that TM spent close to RM200 million (US$58 million) on billboard, print, radio and TV advertising in various international markets last year but would opt for online advertising in the following year as the medium is cheaper and more effective than traditional advertising.
The tourism board’s latest marketing drives will hope to attract up to 12 million visitors from South Indian markets.
