Top stories
Here are the most-read stories for May 24-30:
HKgolden.com: The online medium Hong Kong marketers can't ignore
Facebook doesn't work for B2B: Forrester
Artisanal foods, celebrity chefs, 'vintage' food: Asia's grocery likes and dislikes
Mobile instant messaging: Users not too resistant to ads
Adidas sees 40 per cent uplift in sales from first-ever women's campaign
Diageo's James Thompson elevated to global role
Two-in-one can takes sharing a Coke to a new level
Singapore to start regulating news sites
Distractions
And now, because it's Friday and we all need to heed the advice of Chup Chups aficionado 'Chuck', and take life less seriously sometimes, here are five things that have distracted us from work this week. (But only momentarily, we swear.)
1) Don't miss today's roundup of summer-themed ads from around the region.
2) Each week, it seems, we encounter another low-budget ad that we're not quite sure what to make of. Is it sincere or a parody? You decide.
3) The Onion posted this video of people talking about how much they LOVE sponsored content. Caution: Contains sarcasm and extremely NSFW language.
4) Al Qaeda is no laughing matter, of course. Yet we still found giggles in this amazing article from Talking Points Memo about a disgruntled lower-level Al Qaeda manager who complains to his superiors and then tries to run around them and appeal directly to their superiors. Apparently office politics are universal.
5) We admire HowDoesHeShave.com, where Proctor & Gamble is connecting Gillette with the upcoming Superman movie, Man of Steel. The company asked a very eclectic group of celebrity thinkers, including film director Kevin Smith, the Mythbusters guys, Big Bang Theory actress and actual neuroscientist Mayim Bialik, and Bill Nye (The Science Guy) to kick off a YouTube/Twitter/Facebook debate about how the hero manages to always be so clean-shaven.
As always, thanks for reading Campaign Asia-Pacific, and have a great weekend.
