Jenny Chan 陳詠欣
Mar 8, 2017

The 'She-conomy': Chinese women under 30 are remaking the market

What does the emancipation of an entire generation of Chinese women in the new economy mean for brands?

Revered Chinese entrepreneur Ling Zihan (photo source: her Twitter acccount)

A whitepaper by Mediacom China, with research and writing led by CSO Peter Petermann with two other contributors, found China's women under 30 years old more empowered, adventurous and self-confident than any previous female generation.

The flipside of this development is that they are now more discerning and demanding of brands. As more and more women are making purchase and investment decisions, the Chinese market is slowly but surely turning into a she-conomy,...

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