The commercial tells the story of how sailor Russell and his pet Wilson discover they have won the jackpot after checking the My Lotto site and their ensuing journey home to claim the prize. The journey becomes even harder after the winning ticket flies off and Wilson jumps overboard to save it.
What follows is Wilson's epic journey to return the ticket to his owner with an unexpected twist at the end.
Credits:
Project Lucky Dog
Client New Zealand Lotteries
Client team Todd McLeay, Warren Salisbury, Wendy Rayner, Natalie Kennerley, Aroha Fuggle
Creative agency DDB New Zealand
Group executive creative director Toby Talbot
Deputy creative director Regan Grafton
Art directors Regan Grafton, Gavin Siakimotu, Brett Colliver
Copywriter Natalie Knight
Group business director Aimee McCammon
Account director Jenny Travers
Executive producer Judy Thompson
TV producer Tania Jeram
Production company The Sweetshop
Director Steve Ayson
Producer Claire Kelly
DOP Geoffrey Simpson
Offline editor Jack Hutchings from The Butchery
Post-production Animal Logic
Sound design Jon Cooper at Liquid Studios
Singer Nick Cave
Exposure Television
