Mike Fromowitz
Apr 8, 2015

The case for Singapore's advertising expats

Singaporeans need to be confident in their abilities to compete internationally and continue to recognise and reward merit—wherever they find it, urges Mike Fromowitz, partner and chief brand officer for Ethinicity Multicultural Marketing+Advertising.

Mike Fromowitz: Singapore advertising still has much to gain from expat involvement

According to online posts I’ve seen recently, some Singaporean creative’ people are exhibiting resentment towards the hiring of more advertising expats into the country. They believe that as more and more expats fill key advertising roles, the opportunity to grow and nurture local talent will be diminished.
 
One post written by Anonymous’ said “Expats can make a country and an industry like advertising wonderful and diverse, but the expats here are...

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