“Much progress was made in RWS’s branding and marketing since TBWA’s appointment in 2007, most notably the launch of a new logo and tagline for the resort last year,” said Angela Lam, head of marketing, Resorts World at Sentosa.
“TBWA has a fantastic team, but both companies have decided that this would be the best move at this point in time. We thank the TBWA team for their contribution, and we hope to have the opportunity to work with them again someday.”
In a statement, Dan Paris, managing director of TBWA Group Singapore, said: “We have been working with Resorts World Sentosa for two years now and we have reached the point where it is time to move on and let someone more appropriate pick up from here.”
He added: "Resorts World Sentosa will be a tremendous experience when it opens and we wish the team at Resorts World Sentosa all the best for their launch."
The city-state’s second integrated resort operator is on course for a soft opening in the first quarter of 2010.
