Omar Oakes
Jan 9, 2019

TAG-certified digital channels see less than 1% ad fraud

Fraud rates declined from industry average of 8.99% to 0.53%, according to research.

Online ad fraud is dramatically reduced to less than 1% when advertisers use media channels certified by the industry’s Trustworthy Accountability Group initiative, new research claims.

TAG’s study, carried out by The 614 Group, found the use of TAG-certified distribution channels for digital advertising reduced the level of fraud by more than 94% from the broader industry average fraud rates reduced from 8.99% to 0.53%.

Four billion ad impressions...

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