Ad Nut
May 14, 2015

Swedish artist Avicii includes Swedish car in new music video

From Europe: 'A new beginning' for Volvo by Forsman & Bodenfors

Swedish artist Avicii includes Swedish car in new music video

As reported by Campaign UK, Volvo commissioned Swedish artist and producer Avicci to re-work "Feeling Good" and star in a music video alongside a Volvo XC90. Shot in Sweden, the video features Avicii talking about his success and his desire to take a break after several years of touring. Volvo claims Avicii’s story mirrors its own, after investing for several years to refine its brand and its cars.

Ad Nut believes Volvo is smart to see if Forsman & Bodenfors can do for its cars what it did for its trucks. Avicii is no Jean Claude Van Damme, but perhaps it's a start.





Related Articles

Just Published

3 hours ago

Creative Minds: Why Eddy Nazarullah went mad for ads

The creative director at Reprise Malaysia answers 11 of our questions. Learn how his art teacher's husband set his destiny, why he admires Goku (from Dragon Ball) and Rocky, what he fears, and why he hasn't really seen NYC despite going there more than once.

4 hours ago

Weber Shandwick's APAC chairman departs after 17 years

Industry veteran Baxter Jolly will leave to explore professional and personal interests.

7 hours ago

Despite recent controversies, aesthetic diversity ...

SHANGHAI ZHAN PODCAST: Shiseido China’s Carol Zhou says that Chinese women are now more accepting of their own physical features and will be looking to beauty brands to improve them.

7 hours ago

POSB Bank aims to reach kids early with animated tales

The Singapore bank attempts to teach financial literacy with a series of stories created by The Secret Little Agency.