As reported by Campaign UK, Volvo commissioned Swedish artist and producer Avicci to re-work "Feeling Good" and star in a music video alongside a Volvo XC90. Shot in Sweden, the video features Avicii talking about his success and his desire to take a break after several years of touring. Volvo claims Avicii’s story mirrors its own, after investing for several years to refine its brand and its cars.
Ad Nut believes Volvo is smart to see if Forsman & Bodenfors can do for its cars what it did for its trucks. Avicii is no Jean Claude Van Damme, but perhaps it's a start.