The commercial will be broadcast in specifc ad slots during TV shows like So You Think You Can Dance, Rove, Simpsons and Underbelly. Spring Valley will also sponsor the MySpace TV show Kiss or Miss, while a microsite invites people to load pictures to build a ‘totem pole’ in exchange for a free can.
Credits:
Project Junk Ballet
Client Spring Valley
Creative agency George Patterson Y&R, Melbourne
Executive creative director Ben Coulson
Copywriter Simon Bagnasco
Art director Chris Northam
Producer Luisa Peters
Group account director Mathew Cummings
Account director David Shekleton
Account executive Damien Miller
Production company Revolver
Director Kris Moyes
Executive producer Michael Ritchie
Producer Pip Smart
Post-production company Fin Design
Editor Stuart Reeves, Guillotine
Sound & music Simon/Michael, Nylon Studios
Exposure Television, online
