COVID-19 has accelerated the integration of online and offline, and now as we move into the era of coexistence with COVID-19, a new approach is needed.
If there were innovations in distribution and omni service, creatives should think about an easy and fun way to tell consumers the changes taking place. It is time to reshape our everyday brand experiences through idea and design.
- What role can creatives play for “brand experience design” in O2O shopping?
- How can you bring digital elements to offline stores?
- Is there any special rule or principle when creating a retail design concept?
- What are the challenges we need to consider for a new shopping experience in the future?
Speaker:
- Yun Jeong Jang (YJ), Global Creative Director, Integrated Retail & Digital, Cheil Worldwide